The visual identity system of AXA Engineers is not just graphic design; it is a story told in the language of visuals. Every element, from the symbol and typeface to the colors, has been carefully chosen to visually convey the core values and commitments we uphold: robustness in expertise, sincerity in partnership, and the human foundation behind every success.
This is the philosophy behind our identity.
Philosophy: From Acronym to Proper Name
The AXA Engineers logo is not just a representative image; it is a declaration of our origins and core values. “AXA” is not a common noun but a legacy condensed from the names of our founders: Un nthony, X uan & Un ssociates.
Integrated into the center, the handshake is the foundation of everything we do. It symbolizes not only collaboration but also the personal commitment of our founders and the entire team, representing a reliable and transparent partnership.
With a solid and decisive design, the letters “AXA” represent precision and a strong technical foundation. More importantly, they are the initials of our founders—the solidity of the letters reflects the steadfastness of their expertise and vision.
The circle symbolizes our comprehensive solutions and global operational scope. It envelops and protects the two core values within: People (“AXA”) and Partnership (the Handshake).
Philosophy: A Complete Identity System
The full logo of AXA Engineers is designed as a three-part brand story, perfectly balancing Global Scaleet Personal Commitment.
As the “heart” and visual anchor of the brand, it encapsulates our core promise.
The keyword “Engineers” serves as a key positioner, clearly stating who we are and in which field we operate, affirming our expert status.
Located at the bottom within parentheses, this line is the “soul” and the most powerful differentiator. It personifies the brand, transforming it from a “company” into a “team of real people,” with personal reputations staked to guarantee quality and dedication.
The “AXA Engineers” wordmark is the core textual identifier of the brand, designed to convey a direct and powerful message: solidity in expertise and clarity in commitment.
We use a bold sans-serif typeface with thick strokes and a stable geometric structure, symbolizing the reliability, sustainability, and strong technical foundation of AXA Engineers.
The brand’s signature gold color covers our name with an imprint of superior quality, excellence, and the high value clients receive.
We believe that a company meticulous about every detail of its identity is also meticulous about every detail in its technical drawings. The professionalism and consistency you see in our brand image is our promise of the professionalism and consistency you will experience in every phase of your project.
The AXA Engineers identity is flexibly applied through two primary color variations, designed to optimize communication and connect deeply with two distinct strategic audiences:
Original Logo on a White Background
Monochrome Gold Logo on a Moss Green Background
